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The 7 Ps of Marketing

Healthcare Success

On the first day of class, we learned the fundamental concept of the 4 Ps of marketing. And—I cannot stress this enough—jumping straight to promotion (neglecting the other marketing Ps) is the worst thing you can do for long-term success. If you need help getting started, answer these questions: What do you want to promote?

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HCPCS vs CPT: Everything You Need to Know

Etactics

Did you know that poor billing practices cause American doctors to lose around $125 billion each year ? If you keep up with our blogs or work in the industry, you know exactly what I’m talking about. Preventing denial codes is essential if you want to keep a steady revenue flow. Medical billing and coding has many challenges.

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10 Superior Strategies to Increase Your Patient Volume

Etactics

At the end of the day, patient volume is what makes or breaks your practice. If you can’t sustain a consistent amount of patients coming into your office, you’ll lose revenue and eventually have to close your doors. Luckily, this is also true when it comes to increasing your patient volume.

Doctors 52
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Why Local Search Marketing Strengthens Your Overall SEO Strategy (Plus, 16 Common Mistakes to Avoid)

Health Care Success

Effective local SEO for doctors, hospitals, and health systems requires a complete understanding of the healthcare consumer’s needs and wants and Google’s ever-changing algorithm. In today’s blog post, I share: What local search marketing is, Why it’s valuable for healthcare organizations, What it takes to rank for local SEO.

Doctors 75
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9 Major Patient Engagement Trends to Embrace in 2022

Health Care Success

While many businesses long for a return to pre-COVID normal, savvy healthcare organizations and health systems embrace virtual and digital services that champion a patient engagement future that exceeds expectations in our new reality. What is Patient Engagement?

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Perfect Patient Thank You Letters (5 Samples Included)

Etactics

After you’ve seen a patient for an appointment, you’d like to think that they’ll tell everyone they know about how great your services are. How can you keep your practice’s local perception positive if unhappy patients will talk to almost double the amount of people about their bad experience? However, that’s not realistic.

Doctors 52
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13 Most Common HIPAA Violations: Unmasked

Etactics

The Health Insurance Portability and Accountability Act (HIPAA) is a topic we go over quite regularly in this blog. It’s all too common knowledge that HIPAA violations are still a problem, and these problems continue to build every year! This is in comparison to the 18% in other industries. Well, you would be wrong.