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Vertical Integration in the Pharmaceutical Market

Healthcare ECONOMIST

On the one hand, integration may beneficial to consumers. better accounting for medical costs offsets). However, the authors also note that there are two pathways through which the integration could leave consumers worse off: (i) input foreclosure and (ii) customer foreclosure. link] [link]

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Insights Management: A New Paradigm for Cancer Treatment

HIT Consultant

Lance Hill, CEO of Within3 The cancer market for the pharma industry accounts for about a third of their product pipeline. In this nuanced landscape, pharmaceutical companies play a vital role in driving advancements in cancer care. A recent study estimated the cost of developing a new drug at $2.6

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JAPAC Drug Development: Navigating Safety & Regulatory Requirements

HIT Consultant

In fact, in 2018, 80% of all biopharma pipeline projects in JAPAC were EBPs, accounting for 75% of the total clinical trial volume in the region. They are also in communication with the sponsor, who is the MAH of the active pharmaceutical ingredient. Hye Jin leads the efforts of client engagement and integrated solutions.

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Media Mix Transformation for Pharma Marketers: The Power of CTV & Digital Video

HIT Consultant

Lauren Ohlsson, Lead of Industry Solutions, Pharmaceutical and Healthcare, at VDX.tv. Consumers continue to cut ties with traditional TV and cable services, prompting industries like the prescription pharmaceutical industry to evolve their marketing mix to accommodate emerging media. . within their video ads to engage these users.

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AliveCor and Clario Partner to Offer Decentralized Clinical Trials- Focused Six-Lead ECG Solutions

HIT Consultant

This technology enables pharmaceutical and biotech customers to consider decentralized and hybrid clinical trial strategies in study protocols that would have otherwise been limited to on-site evaluations.

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Apple Adds Medication Tracking to iPhone. How Will It Impact The Specialty Patient Journey?

HIT Consultant

Your copay is then deducted from a health savings account. For pharmaceutical companies, Apple’s new tool integrates their products more closely to patients’ general health files through the power of mobile apps ? Instead of swiping a copay card and filling out a paper form by hand, the receptionist says, “We take Apple Health.”

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Apple Adds Medication Tracking to iPhone. How Will It Impact The Specialty Patient Journey?

HIT Consultant

Your copay is then deducted from a health savings account. For pharmaceutical companies, Apple’s new tool integrates their products more closely to patients’ general health files through the power of mobile apps ? Instead of swiping a copay card and filling out a paper form by hand, the receptionist says, “We take Apple Health.”