Interview with RxWare CEO Yishai Knobel

RxWare CEO Yishai Knobel discusses how the insights he gained in the IDF and the Israeli health system inspired him on his entrepreneurial path.

We discuss the fragmentation of the US healthcare system and how it prompted Yishai to create a solution for seamless patient experiences and improved healthcare outcomes. The solution, RxWare, helps companies rethink the patient journey tech stack.

Yishai provides an update on his 2023 predictions with an emphasis on how manufacturers are adapting to meet consumer needs in a frictionless and contextual way. We discuss the importance of companies connecting with patients at relevant moments, the limitations of AI in patient interactions and the intersection of digital therapeutics, patient support technologies, and regulatory rules.

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