Remove blog category Marketing
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How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. No matter what you’re marketing, getting your content seen by your target audience is critical. Invest in Email Marketing to Doctors.

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The 7 Ps of Marketing

Healthcare Success

As an engineering undergrad, I took a Marketing 101 class on a lark, seeking to better understand the psychology behind consumer behavior and developing products with a competitive edge. On the first day of class, we learned the fundamental concept of the 4 Ps of marketing. What Are the 7 Ps of Marketing? Positioning.

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Considering Equity and Consumer Impacts of GLP-1 Drugs – A UBS Economist Weighs In

Health Populi

Since the introduction of GLP-1 drugs on the market, their use has split into two categories: for obesity and “recreationally,” according to the Chief Economist with UBS (formerly known as Union Bank of Switzerland).

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How to Optimize Content for SEO to Rank Higher

Healthcare Success

In this blog, I share how to do this in five steps. Ensure your site's existing content optimization on web pages, blog posts, and articles aren't already ranking for the same search query. Ensure your site has a logical structure related to categories and subcategories. They also boast SEO-optimized content.

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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. The B2B marketing strategy you use has to stand out. The good news is you can find success through many of the best practices marketers have proven over the years.

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Why #CES2022 Will Be Keynoted By A Health Care Innovator for the First Time

Health Populi

I covered this announcement in the Health Populi blog at the time, and today want to double-down on the significance of Ford’s leading presence at #CES2022. Other forces on the demand side of health/care converge with this supply side to make the market for tech-enabled, consumer-facing health care.

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Prescription Drug Affordability Board Toolkit

NASHP

This paper discusses factors including affordability definitions, drug regulatory and evidentiary information, drug price and spending metrics, therapeutic alternatives, comparative effectiveness, economic evaluation, patient costs and access, and market dynamics.