Maximize Marketing ROI With Call Tracking for Healthcare
Healthcare Success
SEPTEMBER 27, 2022
Philadelphia retailer John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”. And truthfully, it’s probably more for many businesses. Years ago, it was common for healthcare providers to ask, “How did you hear about us?” when you called to schedule an appointment or ask a question. Though well-intentioned, this first step toward identifying the best marketing channel for your business relied solely—and heavily—on front office personne
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