Google E-A-T and Healthcare Content: How to Deliver the Quality Google Demands
Health Care Success
MARCH 7, 2021
Did you know that Google demands exceptionally high standards from healthcare websites? Due to the potential consequences of misinformation, the search engine expects sites in the medical and health fields to produce content that demonstrates especially high levels of “expertise, authority, and trustworthiness” (E-A-T). If you’re a doctor, hospital, or medical organization, you understand and value expertise, a positive reputation, and hard-earned credentials.
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