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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

Doctors 159
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53% of Doctors Face Negative Social Media Encounters

HIT Consultant

What You Should Know: Over half of doctors have had a negative encounter with another user, according to Software Advice’s Social Media for Doctors Survey. However, 69% have professional and personal accounts that never reference one another.

Doctors 96
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Children’s Hospital LA launches AI-driven ER patient app

Healthcare It News

Patient families access the free multilingual digital companion, Vital's ERAdvisor, through CHLA’s existing MyVisit portal, without account registration or any app downloads. Andrea Fox is senior editor of Healthcare IT News. Email: afox@himss.org Healthcare IT News is a HIMSS Media publication. Enterprise Taxonomy:

Hospitals 313
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NSF and Amazon award $1M for healthcare AI integrity

Healthcare It News

The research will introduce a framework to use almost-matching-exactly (AME) techniques in machine learning and interpretable policy design through "sparse" decision trees for doctors and others. Andrea Fox is senior editor of Healthcare IT News. Healthcare IT News is a HIMSS publication. THE LARGER TREND.

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Is healthcare too hard for Big Tech firms?

Healthcare It News

Paddy Padmanabhan When David Feinberg, head of Google Health, announced this past week that he was departing to take up the CEO role at the EHR company Cerner , media reports took it as an admission of defeat by Google in the campaign to win in the healthcare space. There was no shortage of commentary on social media.

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Healthy Data Management: How IT Assists Healthcare Institutions

HIT Consultant

Natalie Tkachenko, Healthcare Software Solutions Consultant at NIX To obtain test results today, there’s no need to visit the hospital. Doctors remotely manage patient data without being tied to a specific medical facility. However, along with advancements, challenges in digital healthcare are increasing.

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Third-party data breach round-up: mscripts, Diligent, Mailchimp

Healthcare It News

It has partnerships across the healthcare space and customers include retailers like kmart and Wegmans and providers like Intermountain Healthcare, Banner Health and the Henry Ford Health System. The email marketing service provider temporarily suspended those accounts to protect user data. Enterprise Taxonomy: