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9 Healthcare Marketing Trends to Embrace in 2023

Healthcare Success

The COVID-19 pandemic supercharged a new type of competition for legacy healthcare organizations. Combine that with a steady decline in private practice physicians due to patient volume loss, revenue loss, and increased medical supply costs—and disruptors are deftly filling in the cracks they’ve left behind.

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Expert offers in-depth look at conversational AI and its vendors

Healthcare It News

Some healthcare provider organizations are using conversational AI to help caregivers and patients. The technology is being used in healthcare for such things as patient chatbots, medical triaging and patient support, patient data management and access, and access to medical services. Medical triaging and patient support.

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Why Health Tech Firms Must Hire Chief Medical Officers

HIT Consultant

Yet it’s clear that post-pandemic investors and consumers are a lot less comfortable with decision-making that is purely made by technology gurus without senior medical expertise in the room. Since the Covid-19 pandemic, CMOs have played a more visible and active role throughout a wide range of industries.

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How to Adapt Your Marketing Now That Private Practice Has Become an “Endangered Species”

Healthcare Success

At the end of 2020—for the first time ever—less than half ( 49.1% ) of patient care physicians worked in private practice. . COVID significantly accelerated the trend away from private practice. First, the pandemic brought with it several economic problems for private practice physicians: Loss of patient volume .

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Help at Home, Humana Announce Key Executive Hires

Home Health Care

Two major home-based care companies announced key leadership hires this week that will set the stage for their near- and long-term initiatives. Based in Chicago, Help at Home delivers in-home and community-based care to 67,000 patients through its locations, which span across 11 states. HHCN Photo.

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Best of 2021: 14 Insights from Healthcare Marketing Experts

Health Care Success

COVID-19 & Telehealth. 1) Why is your website tanking in Google? 1) Why is your website tanking in Google? . In this insightful blog post, I interviewed our SEO Manager Naghmeh Jafarzadeh, who shared some of the most common technical SEO mistakes she sees in healthcare websites today. .

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How PathWell Went From Tech Company to Growing Home Health Provider

Home Health Care

When COVID-19 hit, everything changed. Home Health Care News caught up with Brar to talk about the company’s switch, its growth plans, the incoming Home Health Value-Based Purchasing (HHVBP) Modell and the future of home health care. HHCN: Can you explain why PathWell made the shift to become a provider at the onset of COVID-19?