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Healthcare Marketing to Seniors: How to Create and Distribute on-Target Messaging

Healthcare Success

Is your “marketing to seniors” an audience turn-off? How to Market to Seniors: Rethink Your Creative and Media Perspective. Many people don’t appreciate being labeled a “senior citizen” or seeing an audience picture that’s an “old and gray” individual. How old is old? Is 50 a senior age? Is 50 the new 30?

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Hands-on cardiac education pays dividends for patients and others, says Abiomed

Healthcare It News

Connecting patients with each other, and with technologists Beyond pictures, videos and surgical explanations, many cardiology intervention patients want to know more about the technology that enabled their heart recovery. Aggarwal used an analogy of an automobile to explain the benefits of heart pumps.

Nursing 191
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How IoT Data Integration Helps Deliver Improved At-Home Healthcare in 2022

HIT Consultant

When it comes to your health and treatment, hospitals leverage a variety of sensors and instruments to collect the necessary information to monitor and diagnose your health status. As IoT devices continue to transform how we live and work, the global digital health market is expected to swell to a $158 billion valuation in 2022.

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Using AI to Enhance the Hospital Supply Chain with Mara Cairo | E. 104

Vie Healthcare

08:30 Applying AI across industry sectors Mara gave examples of how AI helps with demand forecasting and warehouse management. What’s really great again about working with our supply chain partners is they have a ton of data, historical data. Really the most important thing is AI literacy. And that complicates things.

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How Genomics Can Battle Killer Bacterial Infections in the Hospital – Talking With Philips at HIMSS19

Health Populi

When you think “genomics,” your mind probably pictures a human DNA strand. The World Health Organization recognizes that HAIs are a problem in both wealthy and developing countries. Ever since that conversation, my mind’s eye is filled with images of MRSA cells like those shown here. One in 25 patients in U.S.

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A tale of two tech titans hoping to help healthcare

Health Blawg

We are awash in data. But we can’t access data when and where we need it. How do these announcements relate to each other and to other developments in the healthcare arena? Data flow is unidirectional (provider to patient only). It was the worst of times. We are awash in dollars.

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A tale of two tech titans hoping to help healthcare

Health Blawg

We are awash in data. But we can’t access data when and where we need it. How do these announcements relate to each other and to other developments in the healthcare arena? Data flow is unidirectional (provider to patient only). It was the worst of times. We are awash in dollars.