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How to Write an Effective Press Release (Plus Tips for Maximizing Exposure)

Healthcare Success

As more businesses favor social media channels for timely business communications, you may think press releases have become outdated or old-fashioned. You might even ask yourself, “Do we even need press releases anymore?” Why You Need a Press Release. The answer is an unequivocal “Yes.”

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How to Write an Effective Press Release (Plus Tips for Maximizing Exposure)

Healthcare Success

As more businesses favor social media channels for timely business communications, you may think press releases have become outdated or old-fashioned. You might even ask yourself, "Do we even need press releases anymore?" . Why You Need a Press Release. There are many benefits of publishing press releases.

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As MA Penetration Increases, Plans Financial Belts’ Are Tightening

Home Health Care

On Wednesday, the Centers for Medicare & Medicaid Services (CMS) released its 2025 proposed payment updates for the Medicare Advantage (MA) and Medicare Part D Prescription Drug Programs. Powers believes that payers are starting to see the benefit of entering arrangements with providers, and having more open conversations with them. “I

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New Mexico’s Medicaid Rate Hike Bodes Well For Addus, Other Home-Based Care Providers

Home Health Care

Overall, providers are set to get an additional $409 million in reimbursement. The increases will start taking shape on claims made on or after July 1, 2023. New Mexico is increasing its reimbursement rates for providers that bill Medicaid in the state. Another rate hike is expected in the future for CY 2025.

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Best Life Brands Appoints New Chief Financial Officer; CVS Health CFO Announces Leave Of Absence

Home Health Care

Sorrenti said in a press release. Lynch, CEO and president of CVS Health President, said in a press statement. Gateway Home Health & Hospice gets a new CEO Mike Suor has joined Gateway Home Health & Hospice as its new CEO. Our thoughts are with Shawn and his family during this difficult period,” Karen S.

Medicare 100
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BrightStar Care Hires New Marketing Chief; Addus, Pennant Make Changes To Their Boards

Home Health Care

“I am thrilled to be stepping into the role of chief marketing officer of BrightStar Care and am expertly positioned to continue leading the BrightStar Care marketing team with passion and resilience,” Celmer said in a press release. Prior to joining BrightStar Care, Celmer was brand director of consumer marketing at Ace Hardware.

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Soda Busters: 7 Tips to Sip Healthier

Healthcare Associates

When it comes to good-tasting and good for you, green tea gets the green light. Can’t imagine starting your day without your favorite coffee-bar drink? It’s better to get back to basics—a well-roasted, freshly brewed cup of java enjoyed black or spiced up with a few low-calorie options. Discover a new way to go green.