Healthcare Success

NOVEMBER 28, 2022

In this article, I’ll share 11 black hat SEO techniques to avoid, and how to comply with Google’s search engine guidelines. Keyword stuffing. Avoid excessive use of your selected keywords in the meta descriptions and in the body of your web pages, such as in the heading tags and copy. But first, what is black hat SEO?

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Healthcare Success

MAY 2, 2022

In this blog post, you’ll learn: When and why you still need press releases, How to write an effective press release (with best practices + SEO Tips), How to distribute, share and repurpose your press release for maximum exposure . Add keywords and supporting keywords. Analyze and target the same (or similar) keywords.

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Healthcare Success

MARCH 28, 2023

The specific keywords, keyword iterations, or keyword phrases you want to compete on The budget and effort needed to outrank your competition The size and complexity of your site How many sites or locations you need to optimize for Your desired outcomes How quickly you need the work done (and results!)

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Healthcare Success

OCTOBER 9, 2023

In this podcast, Brian shares valuable insights about the benefits of conversion rate optimization tactics on your paid search landing pages and online submission forms. But that’s not all,” shares Brian, “your image captions and alt tags are also a terrific opportunity to build on your value proposition.”

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Healthcare Success

MARCH 6, 2023

In this blog, I share What is Landing Page Optimization for Paid Search? Reviewing, refining, and reoptimizing regularly and as new data becomes available. The more relevant your content is to your chosen keywords, the better your score—a better quality score results in a higher ad rank and lower cost per click.

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Healthcare 154

Healthcare Success

OCTOBER 18, 2022

Location data has been a hot topic in the digital space for years, but the way marketers use that data is constantly evolving. Tactics like geofencing leverage location data from mobile devices, allowing healthcare marketers to reach consumers or providers in their local communities. Better crowd engagement. More cost-effective.

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Health Care Success

MARCH 28, 2022

In today’s blog post, I share: What local search marketing is, Why it’s valuable for healthcare organizations, What it takes to rank for local SEO. An optimized website and blog containing keywords with optimal search volume. Include relevant keywords, phrases, and NAP (name, address, phone number) information. On-page SEO.

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Healthcare Success

SEPTEMBER 27, 2022

For example, healthcare businesses implementing call tracking can tell which ads, web pages, and even keywords effectively drive more phone calls. When prospective patients dial these trackable numbers, calls are transparently connected to your office, and all important call data is automatically added to an online dashboard.

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HIT Consultant

JANUARY 24, 2024

Yet while these organizations recognize the merit of sharing these conversations enterprise-wide, many worry that doing so will compromise data privacy and compliance. Listening for better business decisions Unstructured data comprises at least 80% of data , and it’s growing at a breakneck speed of 55% to 65% YOY.

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Healthcare Success

JULY 18, 2022

That's why we're sharing our story—and success—of our website overhaul. First, I’d like to share the other team roles that were crucial to the success of this relaunch. However, our design team did their due diligence and a lot of behind-the-scenes brand work to support their design decisions with relevant data and research.

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Health Care Success

MARCH 14, 2022

In today’s blog post, I share. According to Google internal data, advertisers that switch from expanded text ads to responsive search ads—using the same assets (e.g., Get more actionable data from additional headlines and description combinations compared to older one-to-one text formats. Let’s get started. Broad match.

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HIT Consultant

MARCH 16, 2022

Cerner and Nuance have a shared vision – using technology to improve the caregiver experience, reduce documentation burdens, increase job satisfaction, and help clinicians spend more time with patients.

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Healthcare Success

JANUARY 30, 2023

Humanize your brand Draw an emotional connection by sharing images of your physicians and staff. Strategic, keyword-rich writing allows search engines to match specific pages of your website to user search queries and search intent (the why behind the query), boosting your organic rank on the search engine results pages (SERPs).

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HIT Consultant

OCTOBER 21, 2021

With data-driven decision-making at the core of best practices, and an increasing fluency in tying aggregated, non-identified prescription data to a brand’s efforts, the evidence continues to support the Continuous Optimization approach to driving patient outcomes.

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Health Care Success

JANUARY 31, 2022

It relies on data about who your audience is and what they are looking for. . Up until recently, advertisers had easy access to valuable third-party data and targeting options from giants like Google and Apple. These companies gathered this data through cookies , hence the name, third-party cookies. . What is First-Party Data?

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Etactics

JULY 28, 2023

This organic marketing strategy involves using the correct optimal phrases and keywords so that search engines can understand your website. Rankings ultimately depend on how you use the keywords and the readability of the site. This marketing strategy involves creating and sharing content such as blogs, videos, and more.

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Healthcare Success

FEBRUARY 8, 2023

Moreover, paid search delivers tremendous advantages and provides near-immediate feedback in the form of actionable data. Healthcare marketers can target specific audiences, keywords, and demographics for each business location under one campaign umbrella. Focus on Keywords 1.

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Healthcare Success

NOVEMBER 14, 2022

A buyer persona is a semi-fictional representation of your ideal customer based on sales data and industry research. Analyzing your data and creating buyer personas to support your data will help you better understand your target audience, increase leads, and improve your inbound medical device marketing strategy.

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Healthcare Success

MAY 1, 2023

Here are some of the most common challenges of running a multilocation business and how to overcome them with strategic, data-driven marketing. This includes your tagline, mission statement, website content, social media profiles, and shared content.

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Healthcare Success

FEBRUARY 13, 2023

I also share common mistakes to avoid. CRO efforts are in response to quantitative data analytics that reveals how people behave on your site. Before diving into what it is you need to optimize, you first need to gather the right data, including Which page do people land on first? What Is Conversion Rate Optimization (CRO)?

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Vie Healthcare

DECEMBER 17, 2021

As Lisa observes: ‘’ Podcasts are a phenomenal way for hospitals to share their message, to become educational, to have their physicians talk about their expertise or new innovations or just to get to know them.’’. This episode is sponsored by VIE Healthcare Consulting ® which has proudly helped hospitals save $772 million since 1999.

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Healthcare Success

APRIL 18, 2022

In this post, I share: Important differences between Google, Facebook, and Yelp reviews. Before I share the benefits of Google, Facebook, and Yelp reviews for medical professionals, let’s talk about how they’re different: Google. Optimize for keywords. The benefits of online reviews for medical professionals. Smiling staff.

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Healthcare Success

APRIL 18, 2022

In this post, I share: Important differences between Google, Facebook, and Yelp reviews. Before I share the benefits of Google, Facebook, and Yelp reviews for medical professionals, let’s talk about how they’re different: Google. Optimize for keywords. The benefits of online reviews for medical professionals. Smiling staff.

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Health Care Success

APRIL 4, 2022

Building a deep understanding of your competitors’ strengths and weaknesses and what makes your shared audience click improves branding, SEO, paid search, social media, and other general marketing strategies. . In today’s blog post, I share: A competitive analysis refresher. Key in on keywords. Market definition.

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Healthcare Success

JUNE 13, 2022

More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. Data shows telehealth platforms help prevent patients from unnecessary ER visits, saving providers about $1,500 per patient encounter. More informed keyword research. Online Appointment Scheduling.

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Health Care Success

APRIL 11, 2022

In this blog post, I share: The value of having a social media calendar for your healthcare brand, And how to build a social media calendar that works for your business. Sharing timely, relevant, and educational content is the best way to share the latest issues, guidelines, and advisories. What information are they sharing?

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Healthcare Success

AUGUST 8, 2022

In part one, we shared lead generation that works , and in part two, we helped define your target audience. eBooks and White Papers Doctors and physicians must stay up-to-date on medical research and data. Use this format when you have high-quality medical statistics and data that support your business objectives.

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Health Care Success

JULY 1, 2021

Tapping into our digital team of experts, they lamented that many healthcare brands share the same PPC challenges. 1) Not Using the Right Keyword Match Types. For that reason, it is constantly making changes to how they interpret keyword searches. 4) Not Using Negative Keywords or Adding New Keywords to the List.

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Health Care Success

FEBRUARY 22, 2022

When the C-suite is aligned and shares a unified, consistent message throughout the entire organization, it instills loyalty, trust, and confidence in your brand, mission, and goals. . Business leaders in every industry understand that morale starts at the top. . Ideally, marketing relays this message to your consumers. .

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Best Medical Billing Company | Physicians Revenue Group, Inc.

FEBRUARY 6, 2023

This, however, always becomes an arduous task as the claims data can’t be found in a single place. Usually, this data is dispersed across diverse systems and spaces. As a result, getting this data safely and seamlessly is a lot easier said than done. DMS (data management systems) enable the providers to go paperless.

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Health Care Success

NOVEMBER 10, 2021

Third-party research is optional, but we sometimes bring in outside research firms for objective data and qualitative research. However, the subset brands would share these brand elements but contain their unique messaging points. . Share news with stakeholders and internal teams. SEO/keywords. Meta data/Title tags.

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Health Care Success

OCTOBER 25, 2021

In this guide to healthcare content types, we share four ways to match your message with the best content asset. . Conversely, they care about data and facts , what their peers think, credible and third-party validation. . While content marketing is growing in popularity, healthcare content marketing is more challenging than ever.

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