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SEO vs. SEM for Healthcare: The Difference Explained

Healthcare Success

SEO Challenges Unique to the Healthcare Industry The healthcare industry manages and protects massive amounts of sensitive medical information. Complex medical terms Healthcare organizations must balance complex medical terms and concepts with accurate, accessible, and easy-to-understand content for consumers.

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What Is Geofencing, and How it’s Used in Healthcare?

Healthcare Success

Tactics like geofencing leverage location data from mobile devices, allowing healthcare marketers to reach consumers or providers in their local communities. However, if your hospital or medical practice does not have a mobile app, you can still set up (and enjoy the benefits of) geofencing. They include: 1. Increased foot traffic.

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Citational Racism: How Leading Medical Journals Reproduce Segregation in American Medical Knowledge

Bill Of Health

Biases in scholarly citations against scholars of color promote racial inequality, stifle intellectual analysis, and can harm patients and communities. While the lack of citations to scholars of color in medical journals may be due to carelessness, ignorance , or structural impediments , in some cases it is due to reckless neglect.

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Why Local Search Marketing Strengthens Your Overall SEO Strategy (Plus, 16 Common Mistakes to Avoid)

Health Care Success

Is your hospital or medical practice website optimized for local searches? An optimized website and blog containing keywords with optimal search volume. When someone searches for local urgent care, hospital, medical practice, or physician, Google returns a conveniently pinned map with three local businesses. . On-page SEO.

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Nuance Integrates DAX Tech with Cerner EHR to Optimize Clinician & Patient Experience

HIT Consultant

This enhanced collaboration aims to offer new and advanced capabilities for caregivers designed to automate EHR data and order entry, recognize keywords that can be quickly added to a patient record (e.g., allergies, medications, orders, problems, procedure history), and offer the ability to have more complete documentation in the record.

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Amerigroup Georgia & GoMo Health Lead the Way in Autism Spectrum Early Detection and Intervention for Georgia Children and Families

GoMoHealth

As part of our ongoing commitment to the whole health of the communities we serve, we are thrilled to partner with GoMo Health to offer a program that can play such a critically important role to educate, guide and support our plan member parents and caregivers,” said Mel Lindsey, President, Amerigroup Georgia.

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Medical Healthcare Marketing: An Ultimate Guide

Etactics

Grow your consumer base, retain existing clients, and improve your reputation in your community. This organic marketing strategy involves using the correct optimal phrases and keywords so that search engines can understand your website. Rankings ultimately depend on how you use the keywords and the readability of the site.