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Transport Accident Commission taps The Clinician to harness patient-generated data

Healthcare It News

A new value-based programme of the Victorian government's Transport Accident Commission has started collecting and analysing patient-reported outcomes and experiences. Based on a media release, the programme will leverage The Clinician's ZEDOC platform to gather and analyse PROMs and PREMs.

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What Is Geofencing, and How it’s Used in Healthcare?

Healthcare Success

Today’s healthcare consumers expect high-quality options close to where they live or work. And healthcare marketers are always looking for the most cost-effective channels to reach them. Location data has been a hot topic in the digital space for years, but the way marketers use that data is constantly evolving.

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Boost Local Visibility: Top Local SEO Tips for Multilocation Healthcare Businesses

Healthcare Success

Consumers across the globe have come to rely on search engines for reliable, trustworthy, accurate, and timely healthcare information. By implementing local seo for multiple locations, healthcare businesses can boost their visibility in search results, attract more qualified leads, drive more patient acquisitions, and grow their revenue.

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How Digital Health Tools Can Help Promote Vaccine Adherence

HIT Consultant

Vaccinations are a cornerstone of preventive care, yet data from the Centers for Disease Control and Prevention (CDC) show coverage for age-appropriate vaccines in adults has declined over time. Data analytics tools can track vaccination compliance and ensure series completion.

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Healthcare 2030: Are We Consumers, CEOs, Health Citizens, or Castaways? 4 Scenarios On the Future of Health Care and Who We Are – Part 2

Health Populi

This post follows up Part 1 of a two-part series I’ve prepared in advance of the AHIP 2024 conference where I’ll be brainstorming these scenarios with a panel of folks who know their stuff in technology, health care and hospital systems, retail health, and pharmacy, among other key issues.

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HCP Marketing in the Pharma Industry: A Comprehensive Strategy for Engaging Healthcare Professionals

HIT Consultant

HCP marketing, also known as healthcare professional marketing, plays a vital role in the pharmaceutical industry. It focuses on engaging and informing healthcare professionals about pharmaceutical products, treatments, and services.

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Why Healthcare AI Must Maintain Multiple Layers of Specificity

HIT Consultant

For those of us who have been working directly in the artificial intelligence space for years, specifically in healthcare, these are both trying and exciting times. This is especially true in healthcare, where we can effect — and, in fact, are already effecting — real, positive change for health systems worldwide.