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Healthcare Marketing Trends in 2024: How to StayAhead

Healthcare Success

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression. health conditions, clinical decisions, spread of disease).

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5 Strategies for Providers to Overcome ePHI Security Challenges

HIT Consultant

According to the report, HIPAA violations surged by 39% between 2017 and 2021 and the number of large healthcare data breaches (those affecting 500 or more records) rose by 58%. More than 5,000 incidents were reported, compromising more than 382 million healthcare records and surpassing the population of the United States by 1.2

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Media Mix Transformation for Pharma Marketers: The Power of CTV & Digital Video

HIT Consultant

Lauren Ohlsson, Lead of Industry Solutions, Pharmaceutical and Healthcare, at VDX.tv. Consumers continue to cut ties with traditional TV and cable services, prompting industries like the prescription pharmaceutical industry to evolve their marketing mix to accommodate emerging media. . increase in 2021. this year. .

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The Future of Digital Payment Trends in Healthcare to Watch

HIT Consultant

Staffing shortages, cost of care delivery and reimbursement changes have put more pressure on healthcare practices to do more with less. Recent technology advancements have come to the rescue and enabled healthcare organizations to simplify processes, improve communication efforts and ultimately support staff and patients alike.

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Breaking Down the Implications of New No Surprises Act Regulations

HIT Consultant

Lynne Rinehimer, Esq, GRC Sales Engineer and Compliance SME for symplr. healthcare system. The purpose of the No Surprises Act is to prevent surprise out-of-network bills, often for emergency services. The purpose of the No Surprises Act is to prevent surprise out-of-network bills, often for emergency services.

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Help at Home Appoints Georgia Market Leader; Former Humana CFO Joins Aetna

Home Health Care

Her experience will further propel Help at Home’s commitment to delivering high-quality and innovative in-home personal care services, improving the quality of life for aging-in-place seniors who prefer to live life to the fullest in their own homes.” ” Kane stepped down from his role with Humana in the spring of 2021. .

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HHCN Capital + Strategy: The Factors Affecting Home-Based Care M&A in 2023

Home Health Care

Home Health Care News: Before we get into some questions, why don’t you all just let the audience know who you are, what you do, and your roles at your companies, and just a general background. We are a health care services mergers and acquisitions firm, we focus on two verticals within health care services.