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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

Doctors 145
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GLP-1 Revolution, Non-Traditional Delivery, and Telehealth Expansion

HIT Consultant

The Centers for Disease Control and Prevention estimates that obesity accounts for $147 billion in annual healthcare costs, an amount which could be greatly lowered through use of the new drugs. But that will almost certainly happen as more pharmaceutical companies enter this market and the economies of scale take hold.

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Healthy Data Management: How IT Assists Healthcare Institutions

HIT Consultant

Doctors remotely manage patient data without being tied to a specific medical facility. Confidentiality Laws and regulations govern the confidentiality of medical data. In Europe, this is GDPR (General Data Protection Regulation), in America, it’s HIPAA (Health Insurance Portability and Accountability Act).

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Who Has a Duty to Protect Your Health? The Answer May Surprise You

Bill Of Health

This vacuum exists in part because, aside from your personal doctor, most parties providing health guidance can offer whatever advice they want with impunity. law strictly limits affirmative duties of care to a very narrow band of preexisting relationships, like that of a doctor and patient.

Doctors 140
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What Does The New Tracking Guidance from HHS Mean for Digital Marketers’ Technology Decisions?

HIT Consultant

John Berndt, SVP of Health North America, Valtech Also known as the Kennedy–Kassebaum Act, the Health Insurance Portability and Accountability Act of 1996 (HIPAA) defines and regulates individuals’ medical records and other individually identifiable health information, collectively known as patient healthcare information (PHI).

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Prescription Drugs in the Pandemic, Year 2: Pricing Rx and Going Direct-to-Consumer

Health Populi

First, meet the stakeholders: they are patients, physicians (prescribers, which today can go beyond doctors per se to include nurses, nurse practitioners, pharmacists, and others depending on state licensure), payers, and manufacturers of the drugs. There is one health care public policy issue that unites U.S.

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The Infrastructure Investment and Jobs Act: Potential Impact on Healthcare Policy and Spending

Sheppard Health Law

This Trump-era regulation, originally set to go into effect in 2022, eliminates the safe harbor for Part D rebates and replaces it with a far narrower safe harbor for point-of-sale discounts which are designed to directly benefit patients with high out-of-pocket costs. Regulating PPE Purchases. Delaying Part D Rebate.