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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Doctors tell patients that an ounce of prevention beats a pound of cure. Today, virtually every type of healthcare business markets, including health systems, hospitals, multilocation providers, solo practices, pharmaceuticals, medical device manufacturers, health plans, consumer brands, and more.

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GLP-1 Revolution, Non-Traditional Delivery, and Telehealth Expansion

HIT Consultant

The Centers for Disease Control and Prevention estimates that obesity accounts for $147 billion in annual healthcare costs, an amount which could be greatly lowered through use of the new drugs. GLP-1 medications have also been shown to improve outcomes for patients with diabetes, heart disease and other chronic conditions.

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Marketing to Baby Boomers: 9 Key Insights Especially Relevant to Healthcare

Healthcare Success

and account for over 40% of total consumer expenditures—yet, they are still misrepresented in advertising campaigns. Their healthcare needs will become more complex as they age, translating to higher demand for healthcare services, products, pharmaceuticals, medical devices, and more.

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Peering Into the Hidden Lives of Patients: a Manifesto from Paytient and Nonfiction

Health Populi

” Here the value of the drug was in the time-release and the patient’s lack of knowing that — trying to be fiscally responsible by pill-splitting, compromising his physical well-being — was a huge risk.

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Day 3 Notes from the 42nd Annual J.P. Morgan Healthcare Conference

Sheppard Health Law

John Kao, CEO of Alignment Healthcare, shared today that only 12% percent of their Medicare Advantage membership accounts for approximately 74% percent of their institutional cost (hospital and facility costs), while conversely their “healthy” membership of 74% accounted for only 5% of their institutional costs.

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Pharma Spending Gone Bipolar: Generics At One End, Specialty Drugs on the Other

Health Populi

in 2017 after accounting for discounts and rebates. billion prescriptions dispensed in 2017, and generic drugs accounted 90% of them. million prescriptions cost patients over $500, adding up to $5.2 That’s equal to an average of $1,502 per prescription, accounting for 0.1% spending grew by only 0.6%

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Costs, Consumerism, Cyber and Care, Everywhere – The 2019 Health Populi TrendCast

Health Populi

It is difficult to behave like Rational Economic Man and Woman as a patient in the American health care labyrinth; but that doesn’t mean people aren’t exercising new muscles and choosing services delivered in newer, lower-cost sites. Expect health care costs and access to be at least as important to U.S.