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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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Marketing to Baby Boomers: 9 Key Insights Especially Relevant to Healthcare

Healthcare Success

and account for over 40% of total consumer expenditures—yet, they are still misrepresented in advertising campaigns. Keep reading to discover powerful tactics for healthcare marketing to Baby Boomers. Baby Boomers defy these stereotypes by prioritizing active, healthier lifestyles and outliving generations before them.

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Healthcare workers are fed up and fighting back

Center for Health Progress

My frustrations increased as the time passed…Why can’t I just see a doctor? I unfairly started to blame the doctors, nurses, and other hospital staff. We all deserve quality healthcare. Healthcare corporations use workers much like an assembly line force, to treat as many patients as possible, while maximizing profit.

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Healthy Data Management: How IT Assists Healthcare Institutions

HIT Consultant

Natalie Tkachenko, Healthcare Software Solutions Consultant at NIX To obtain test results today, there’s no need to visit the hospital. Doctors remotely manage patient data without being tied to a specific medical facility. However, along with advancements, challenges in digital healthcare are increasing.

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Can Artificial Intelligence Replicate The Human Touch in Healthcare Provision?

HIT Consultant

While most of the general chatter around the technology can, most charitably, be dismissed as ‘uninformed’, there are already some encouraging signs of its potential to change the world of public healthcare provision, substantially for the better. The growing use of AI in healthcare also raises important ethical considerations.

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U.S. Hospitals Will Lose $323 Billion in 2020 – Before Accounting for Growing COVID Cases

Health Populi

To the pharmaceutical industry, it’s the annual revenue generated from 323 blockbuster drugs, as “blockbusters” are defined as products yielding $1 bn in sales a year. One in four people said they would wait at least four months to get back to the doctor’s office. What’s the worth of $323 billion?