Healthcare Success

AUGUST 8, 2022

While they’re used to reading clinical research, you can often win deeper engagement with compelling storytelling and captivating visuals. for industry news, product updates, and research/educational opportunities. This format is also useful for busy doctors who want to register and receive the recording for later viewing.

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Health Care Success

FEBRUARY 7, 2022

Our blog has recently covered a few posts about generational marketing and personas. The Gen Z buyer persona (ages 25 and under) is another generation we’ve written about. Gen Z represents more than 20% of the US population and they garner influence across all ages and socioeconomic statuses.

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Health Care Success

OCTOBER 25, 2021

And while it’s valuable for informing the content itself, the research can also give you insight into the types of content your audience wants or likes to consume. Conversely, they care about data and facts , what their peers think, credible and third-party validation. . The key here is to be specific about your purpose.

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