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9 Healthcare Marketing Trends to Embrace in 2023

Healthcare Success

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Consumer-First Content is Essential.

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The great digital health reset – and how IT leaders should plan for what’s next

Healthcare It News

Demand for mental health services has shot through the roof as workers – especially healthcare workers – struggled with increased workloads and stress. Behavioral health was the most funded segment within digital health in 2021, with more than $5 billion, or one-sixth of the total funding volumes.

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8 Ways to Enhance the Patient Experience & Drive Leads with QR Codes

Healthcare Success

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Placed strategically, the QR code does wonders for marketing.

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Digiceuticals: Driving Growth Through Digital Health Services

HIT Consultant

For instance, digital-first healthcare aggregators had been testing programs for telemedicine but, since 2020, the demand for telehealth services has exploded across the globe. Health and wellness apps are proliferating the mobile ecosystem, allowing consumers to consult with medical experts from anywhere on any concern.

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The Best Global Brands Through a Lens on Health – Reading Interbrand’s 2023 Annual Report

Health Populi

But those who rose fast bucked the stagnation trend, and included the fastest risers Airbnb (growing brand value by 21,8%) and Microsoft (increasing in brand value by 14%, the highest growth rate among the Top 10 companies in the study). Most brands stagnated or lost ground in terms of brand value in 2023, with average growth rate of 5.7%

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Commercializing Digital Therapeutic Solutions: Key Lessons Learned to Watch

HIT Consultant

The pandemic has set ablaze the white-hot market for Digital Therapeutics (DTx), which “deliver medical interventions directly to patients using evidence-based, clinically evaluated software to treat, manage, and prevent a broad spectrum of diseases and disorders 1.” The Big Picture .

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8 Ways to Enhance the Patient Experience & Drive Leads with QR Codes

Healthcare Success

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Placed strategically, the QR code does wonders for marketing.